Per-rule analytics
The main Analytics page shows the big picture. To dig into one rule, open its analytics page — from the Top performing rules table (click the arrow on a row) or from the rule itself.
This view is all about a single rule: how often it runs, when it runs, what it does, and — crucially — which emails it didn't match so you can find out why.
Header
At the top you'll see the rule's name, its status (Active or Disabled), and its description if it has one. A back link returns you to Rules.
Time range
Choose how far back to look:
- 7 Days
- 30 Days (the default)
- 90 Days
- All Time
Changing the range refreshes every stat and chart below.
Stats
Three numbers summarize the rule's activity in the selected range:
| Stat | What it means |
|---|---|
| Executions | How many times the rule matched and ran. |
| Evaluations | How many emails were checked against the rule. |
| Not Matched | How many of those did not match. |
Action distribution
A breakdown of the action types this rule has carried out, each with a count and a percentage bar — so you can confirm it's doing what you expect (for example, labeling far more often than forwarding).
Activity over time
A line chart of the rule's daily executions across the range, so you can spot when it's busy and when it goes quiet.
Hourly activity pattern
A 24-hour heatmap showing when this rule typically matches emails — darker cells mean more activity in that hour. This only appears once there's hourly data to show.
Execution history
A list of the most recent emails this rule processed, split into two tabs:
- Matched — emails the rule applied to, with the number of actions taken.
- Not Matched — emails that were checked but didn't match.
Each tab is paginated. On the Not Matched tab you can also search by subject or sender to find a specific email.
Why didn't this match? ("Test Why")
On a Not Matched email, click Test Why to run the rule's conditions against that email and see the result inline:
- A Would Match / Would Not Match badge.
- The logic used to combine conditions (AND or OR).
- A line for each condition — a green check or red cross, with the field, operator, and the value it compared against.
This is the fastest way to understand exactly which condition is blocking a match. Use Show / Hide Result to collapse the details. For more on conditions, see the Conditions reference and Rule testing.
Run it now ("Execute")
Also on a Not Matched email, Execute runs the rule against that one email right now. You'll get a confirmation telling you whether it matched and how many actions were applied — handy for backfilling an email the rule missed.
Execute runs the rule's real actions on that email (the same ones it would run automatically). If it doesn't match, nothing changes — use Test Why to see why.
→ Next: Rule Logs & Undo — the full, undo-able history of every rule execution.