Actions Reference

When a rule's conditions match, it runs its actions — in order, top to bottom. A single rule can run several actions together (for example: apply a label, then archive, then notify me).

This page is the complete list of actions and the options you can set on each action in the rule builder (a delay and cancel if replied, on actions that can be scheduled).

How to read this page

Pick a group below, find the action you want, then check Action options for the controls that make it safer — a delay and cancel if replied.

Labels & organization

Action	What it does
Apply Label	Add a Gmail label
Remove Label	Remove a Gmail label
Assign Tracking Label	Apply a MailPrism response-tracking label
Archive	Remove from the inbox (kept in All Mail)
Move to Trash	Move the email to Trash

Email state

Action	What it does
Mark as Read / Mark as Unread	Change the read state
Mark as Important / Mark as Not Important	Change Gmail importance
Add Star / Remove Star	Toggle the star

Replies & sending

These actions send mail from your account

Anything that forwards, sends, or replies goes out from your Gmail, only because a rule you built told it to. Create Draft Reply is the safest choice — nothing leaves until you send it. Test the rule first (see Testing rules).

Action	What it does
Forward Email	Forward the email to another address — see Forward options
Create Draft Reply	Create a reply draft — nothing is sent; you review and send
Send Auto-Reply	Send a reply automatically
Unsubscribe from Sender	Attempt to unsubscribe from the sender

Create Draft Reply and Send Auto-Reply use a template — either a canned response or an AI-generated template. Build your templates in settings before using these actions.

Response tracking

Keep conversations organized automatically. See Response tracking.

Action	What it does
Track Response Needed	Flag the thread as needing your response
Mark Awaiting Reply	Flag that you're waiting on someone else
Resolve Conversation	Mark the thread as handled
Update Response State	Set the thread state directly — Needs Response (the same state shown elsewhere as Needs Action), Awaiting Reply, Pending, Resolved, or Snoozed
Reactivate Tracking	Resume tracking a resolved thread

Smart follow-ups

These start a follow-up flow on the email. See Nudges & reminders for how the flows work.

Action	What it does
Start Nudge Flow	Begin a nudge flow (a gentle follow-up sequence)
Start Reminder Flow	Begin a reminder flow

Notify

Action	What it does
Send Me a Notification Email	Send yourself a notification email about the match

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Action options

Some action rows in the rule builder have a delay option. You'll find it on the clock icon at the end of the action row.

Which actions can be delayed

Only actions MailPrism can schedule show the clock icon:

Can be delayed	No delay control
Apply Label · Remove Label · Mark as Read / Unread · Mark as Important / Not Important · Archive · Move to Trash · Add Star / Remove Star · Forward Email	Create Draft Reply · Send Auto-Reply · Send Me a Notification Email · Unsubscribe from Sender · all Response tracking actions · Assign Tracking Label · Start Nudge Flow · Start Reminder Flow

Actions without a delay control always run right away, when the rule matches.

Delay

Wait a set time before the action runs. Choose an amount and a unit — all five units save:

Minutes Hours Days Weeks Months

A delayed action is scheduled — it runs later, not at match time.

Cancel if replied

When an action is delayed, you can tell MailPrism to skip it if a reply lands first:

Setting	Behavior
Don't cancel	Always run, even if someone replied
Cancel if anyone replies	Skip if any reply arrives
Cancel if I reply	Skip if you reply
Cancel if sender replies	Skip if the sender replies

A safe auto-follow-up

Want to follow up only if a conversation goes quiet? Use Start Nudge Flow (or Start Reminder Flow to remind just yourself). Nudge flows wait between steps and stop automatically when they reply — see Nudges & reminders.

For delayed housekeeping, put a delay and cancel if replied on a schedulable action — for example, Apply Label "Follow up" after 3 days, cancelled if the sender replies.

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Forward options

The Forward Email action forwards a matching email to a destination you've already set up. In the rule builder you pick it from a dropdown that lists your verified forwarding addresses and, if one has been set up for your account, your ClickUp destination.

Choosing a destination

You set up…	…in
Email addresses	Your forwarding-address settings (each must be verified before it appears in the dropdown)
ClickUp channels	A ClickUp destination set up for your account also appears in the same dropdown — see ClickUp (limited availability)

So the destination is configured once in settings, then selected on the Forward action.

Slack isn't available yet

There's no Slack destination today — Slack is coming soon.

Cleaning up what's forwarded

Once you pick a destination, the Forward action shows cleaning presets and a live preview of exactly what will be sent:

Preset	What's forwarded
Just the new message (recommended)	The latest reply only — signatures and quoted history removed.
Trim signatures only	The quoted thread stays for context; the signature goes.
Full email (no cleaning)	The message exactly as received.
Custom…	Opens Advanced cleaning: remove signatures, remove quoted text (or keep 1–3 prior replies), and clean the subject line.

Custom… also has AI options — clean tricky threads, add a summary, or pull out action items. They need the AI email cleanup add-on, available on Pro and above (or, on Business or higher, your own Anthropic key); otherwise they're shown locked. See Billing → Add-ons. Like other schedulable actions, a forward can also have a delay.

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